Finished idea : Innovation being based around the scientific notion of fish oils increasing the brains ability to 'think'. I came up with the idea of housing 'super fish top trump cards' within the sardine tin. The fish would be split into the different amounts of EPA they contained with the 'fatty acid' fish being the most highly prized. The tin was to be the vehicle to create interest around the innovation awards. Concept - Spoon&Fork, Design - Amish Shah , Jonathan Lin. Project Management - Jeff Driver, Illustration - Adam Barker.
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